Client: Heart Foundation
Date: June 14, 2017
The Heart Foundation Australia wanted to do an awareness campaign educating the public on the warning signs of a heart attack. Convenience ads were run in public bathrooms in Brisbane and train advertising was run in metro trains in Melbourne. The design features a powerful portrait photograph to draw the viewer in. The campaign is targeted at those at risk of heart attack so the ads feature a man and woman over 40 years of age.